{"id":107278,"date":"2024-09-06T13:00:15","date_gmt":"2024-09-06T16:00:15","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/conheca-as-10-marcas-de-vinho-e-champanhe-mais-valiosas-do-mundo-em-2024\/"},"modified":"2024-09-06T13:00:15","modified_gmt":"2024-09-06T16:00:15","slug":"conheca-as-10-marcas-de-vinho-e-champanhe-mais-valiosas-do-mundo-em-2024","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=107278","title":{"rendered":"Conhe\u00e7a as 10 marcas de vinho e champanhe mais valiosas do mundo em 2024"},"content":{"rendered":"

<\/p>\n

\n
\n
\"Conhe\u00e7a<\/div>
Pedro Reis<\/cite><\/p>\n
Conhe\u00e7a as 10 marcas de vinho e champanhe mais valiosas do mundo em 2024<\/div>\n<\/figcaption><\/figure>\n<\/div>\n

Os mercados do vinho e da champanhe, marcados pelo luxo e tradi\u00e7\u00e3o, revelam as marcas mais valiosas do mundo<\/a> em 2024, com a Mo\u00ebt & Chandon mantendo o topo da lista ao atingir um valor de USD1,4 bilh\u00e3o. O ranking da Brand Finance<\/a> Champagne & Wine 10 tamb\u00e9m destaca a forte presen\u00e7a de casas tradicionais francesas, que ocupam tr\u00eas das quatro primeiras posi\u00e7\u00f5es, e a crescente import\u00e2ncia da sustentabilidade nas decis\u00f5es de consumo.<\/span><\/p>\n

Al\u00e9m do dom\u00ednio das marcas francesas, o ranking ressalta o avan\u00e7o de marcas globais como Changyu, da China, e Penfolds, da Austr\u00e1lia, que v\u00eam conquistando reconhecimento e espa\u00e7o entre as maiores do mundo. A lista deste ano tamb\u00e9m evidencia como a responsabilidade socioambiental est\u00e1 se tornando um diferencial estrat\u00e9gico para muitas dessas empresas.<\/span><\/p>\n

Confira o Top 10 das marcas mais valiosas de vinho e champanhe em 2024:<\/strong><\/p>\n

1. Mo\u00ebt & Chandon \u2013 USD1,4 bilh\u00e3o<\/span><\/p>\n

\"Mo\u00ebt
Mo\u00ebt & Chandon | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

2. Chandon \u2013 USD1 bilh\u00e3o<\/span><\/p>\n

\"Chandon
Chandon | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

3. Veuve Clicquot \u2013 USD959 milh\u00f5es<\/span><\/p>\n

\"Veuve
Veuve Clicquot | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

4. Dom P\u00e9rignon \u2013 USD<\/span> 780 milh\u00f5es<\/span><\/p>\n

\"Dom
Dom P\u00e9rignon | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

5. Changyu \u2013 USD707 milh\u00f5es<\/span><\/p>\n

\"Changyu
Changyu | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

6. Penfolds \u2013 USD675 milh\u00f5es<\/span><\/p>\n

\"Penfolds
Penfolds | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

7. Yellow Tail \u2013 USD600 milh\u00f5es<\/span><\/p>\n

\"Yellow
Yellow Tail| Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

8. Beringer \u2013 USD500 milh\u00f5es<\/span><\/p>\n

\"Beringer
Beringer | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

9. Jacob\u2019s Creek \u2013 USD300 milh\u00f5es<\/span><\/p>\n

\"Jacob\u2019s
Jacob\u2019s Creek | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

10. Lindeman\u2019s \u2013 USD300 milh\u00f5es<\/span><\/p>\n

\"Lindeman\u2019s
Lindeman\u2019s | Foto: reprodu\u00e7\u00e3o\/Instagram<\/figcaption><\/figure>\n

Tradi\u00e7\u00e3o e inova\u00e7\u00e3o se encontram<\/strong><\/p>\n

A lideran\u00e7a da Mo\u00ebt & Chandon no ranking \u00e9 resultado de uma combina\u00e7\u00e3o de fatores, como um forte desempenho financeiro nos mercados europeu e japon\u00eas, al\u00e9m de iniciativas criativas que refor\u00e7am o prest\u00edgio da marca, como a parceria com o tenista Roger Federer. No entanto, o destaque n\u00e3o fica apenas com as gigantes francesas. A Chandon, marca irm\u00e3 da Mo\u00ebt & Chandon, ocupa o segundo lugar, enquanto a Veuve Clicquot e a Dom P\u00e9rignon seguem no terceiro e quarto, respectivamente.<\/span><\/p>\n

Marcas como Changyu e Penfolds, apesar de estarem fora do eixo europeu, mostram a for\u00e7a de mercados emergentes e a crescente demanda global por vinhos e espumantes de alta qualidade. A Changyu, por exemplo, lidera em termos de for\u00e7a de marca, embora tenha sofrido uma queda significativa no valor financeiro este ano, um reflexo da maior competi\u00e7\u00e3o no mercado chin\u00eas.<\/span><\/p>\n

A sustentabilidade como diferencial competitivo<\/strong><\/p>\n

Uma tend\u00eancia not\u00e1vel no setor \u00e9 o foco crescente na sustentabilidade. A Mo\u00ebt & Chandon, al\u00e9m de ser a marca mais valiosa, tamb\u00e9m lidera no \u00cdndice de Percep\u00e7\u00f5es de Sustentabilidade, com USD 150 milh\u00f5es de seu valor relacionados diretamente \u00e0s pr\u00e1ticas ambientais, sociais e de governan\u00e7a (ESG). A preocupa\u00e7\u00e3o com o meio ambiente, como a redu\u00e7\u00e3o do uso de pesticidas e a prote\u00e7\u00e3o da biodiversidade, tem sido cada vez mais importante para vinicultores e consumidores.<\/span><\/p>\n

Com a sustentabilidade respondendo por 10,7% da considera\u00e7\u00e3o dos consumidores ao escolher marcas de vinho e champanhe, fica claro que as empresas que adotam pr\u00e1ticas respons\u00e1veis est\u00e3o conquistando espa\u00e7o e prefer\u00eancia no mercado global.<\/span><\/p>\n

The post Conhe\u00e7a as 10 marcas de vinho e champanhe mais valiosas do mundo em 2024<\/a> first appeared on GPS Bras\u00edlia – Portal de Not\u00edcias do DF<\/a> .<\/p>\n

Fonte: Nacional<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pedro Reis Conhe\u00e7a as 10 marcas de vinho e champanhe mais valiosas do mundo em 2024 Os mercados do vinho e da champanhe, marcados pelo luxo e tradi\u00e7\u00e3o, revelam as marcas mais valiosas do mundo em 2024, com a Mo\u00ebt & Chandon mantendo o topo da lista ao atingir um valor de USD1,4 bilh\u00e3o. O 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