{"id":119515,"date":"2025-04-17T13:33:08","date_gmt":"2025-04-17T16:33:08","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/oficina-coordenada-pelo-mgi-integra-ciencia-e-gestao-publica-na-construcao-de-politicas-para-promocao-de-alimentacao-saudavel\/"},"modified":"2025-04-17T13:33:08","modified_gmt":"2025-04-17T16:33:08","slug":"oficina-coordenada-pelo-mgi-integra-ciencia-e-gestao-publica-na-construcao-de-politicas-para-promocao-de-alimentacao-saudavel","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=119515","title":{"rendered":"Oficina coordenada pelo MGI integra ci\u00eancia e gest\u00e3o p\u00fablica na constru\u00e7\u00e3o de pol\u00edticas para promo\u00e7\u00e3o de alimenta\u00e7\u00e3o saud\u00e1vel"},"content":{"rendered":"<div id=\"infocoweb\" data-uuid=\"5e03733d-81dd-4cea-b499-65b8f67a3176\" class=\"infocoweb infocoweb_canal_847\">\n<div id=\"infocoweb_cabecalho\" class=\"infocoweb_cabecalho\"><\/div>\n<div id=\"infocoweb_corpo\" class=\"infocoweb_corpo\">\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\">\n<p class=\"Paragraph SCXW210639534 BCX0\" style=\"text-align: justify\"><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">Uma experi\u00eancia inovadora de interc\u00e2mbio entre a academia e a formula\u00e7\u00e3o de pol\u00edticas p\u00fablicas uniu pesquisadores e gestores em uma oficina<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> para\u00a0analisarem as vari\u00e1veis que influenciam a compra e o consumo de alimentos, especialmente ultraprocessados e in natura. A oficina<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> on<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">line, <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">que <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">aconteceu nos dias 10 e 11<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> de abril<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">, foi promovida pela <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">Coordena\u00e7\u00e3o Geral de Ci\u00eancias Comportamentais em Governo (<\/span><\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"none\">CINCO<\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">), do Minist\u00e9rio de Gest\u00e3o e Inova\u00e7\u00e3o em Servi\u00e7os (MGI), em parceria com <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">o Minist\u00e9rio do Desenvolvimento e Assist\u00eancia Social, Fam\u00edlia e Combate \u00e0 Fome (MDS), o Instituto Nacional do C\u00e2ncer (INCA) e a Universidade norte americana Virginia Tech.<\/span><\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":240,\"335559739\":240}'><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\">\n<p class=\"Paragraph SCXW210639534 BCX0\" style=\"text-align: justify\"><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">A oficina <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">foi um d<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">os passos <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">para a constru\u00e7\u00e3o de um <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">projeto que fomentar\u00e1 pol\u00edticas p\u00fablicas que contribuam na redu\u00e7\u00e3o da compra de alimentos ultraprocessados e aumento do consumo de alimentos in natura ou minimamente processados.\u00a0<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">Essa mudan\u00e7a de comportamento \u00e9 fundamental para se combater a <\/span><\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\">obesidade<\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\"> <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">e<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> \u00e9 uma das estrat\u00e9gias para o enfrentamento da <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">doen\u00e7a<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> e do <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">c\u00e2ncer<\/span><\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\">, no \u00e2mbito da Estrat\u00e9gia de Preven\u00e7\u00e3o da Obesidade para brasileiros e brasileiras (2025-2035), coordenada pelo MDS e elaborada no \u00e2mbito da C\u00e2mara Interministerial de Seguran\u00e7a Alimentar e Nutricional (CAISAN).<\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":240,\"335559739\":240}'><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\" style=\"text-align: justify\">\n<p class=\"Paragraph SCXW210639534 BCX0\"><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">Para es<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">s<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">a a\u00e7\u00e3o<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">,<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">foram convidados seis pesquisadores de universidades distintas <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">para um momento de escuta <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">sobre o estado atual do conhecimento das vari\u00e1veis que afetam a <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">compra e<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">o <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">consumo de alimentos em supermercados e outros estabelecimentos de com\u00e9rcio de alimentos. <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">O evento on<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">line reuniu especialistas e os<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> servidores das quatro\u00a0institui\u00e7\u00f5es parceiras.<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> <\/span><\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":240,\"335559739\":240}'><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\" style=\"text-align: justify\">\n<p class=\"Paragraph SCXW210639534 BCX0\"><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">Para a <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">professora da Universidade de Bras\u00edlia<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> especialista em consumo sustent\u00e1vel,<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">Solange <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW210639534 BCX0\">Alfinito<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u201c<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">a oficina foi muito positiva e din\u00e2mica. Fechamos uma sistematiza\u00e7\u00e3o do que foi discutido<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> e f<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">icou claro que h\u00e1\u00a0necessidade <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">em <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">fortalecer a comunica\u00e7\u00e3o com a popula\u00e7\u00e3o no que se refere \u00e0 import\u00e2ncia dos alimentos mais naturais<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u201d. E acrescenta<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">, <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u201cum conhecimento importante exposto \u00e9 o de que \u00e9 poss\u00edvel usar t\u00e9cnicas de psicologia do consumidor para melhorar este processo de comunica\u00e7\u00e3o nos dois sentidos, mais naturais e menos ultraprocessados\u201d.<\/span><\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":240,\"335559739\":240}'><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\" style=\"text-align: justify\">\n<p class=\"Paragraph SCXW210639534 BCX0\"><strong><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\">A ci\u00eancia comportamental<\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":240,\"335559739\":240}'><br \/><\/span><\/strong><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\" style=\"text-align: justify\">\n<p class=\"Paragraph SCXW210639534 BCX0\"><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">Como pr\u00f3ximas etapas, o <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">projeto<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> analisar\u00e1 quais interven\u00e7\u00f5es no mercado de alimentos s\u00e3o mais eficazes para a redu\u00e7\u00e3o do consumo de alimentos ultrapro<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">cessados e aumento do consumo de alimentos in natura, conforme diretrizes da cesta b\u00e1sica de alimentos, utilizando um mercado virtual experimental <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">formatado com base no conhecimento mais atual das ci\u00eancias do comportamento sobre vari\u00e1veis que afetam a escolha por diferentes produtos.<\/span><\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props=\"{}\"><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\" style=\"text-align: justify\">\n<p class=\"Paragraph SCXW210639534 BCX0\"><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">As Ci\u00eancias Comportamentais ser\u00e3o uma ferramenta potente para entender as decis\u00f5es do consumidor na hora de comprar alimentos ultraprocessados ou in natura. Segundo <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">Eduardo D\u00b4Albergaria<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">, da <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">equipe <\/span><\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"none\">CINCO<\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\">, \u201cp<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">or meio de um mercado experimental virtual investigaremos as vari\u00e1veis facilitadoras ou motivadoras que podem influenciar no comportamento<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">de escolha. No caso dos alimentos in natura<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">,<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> buscaremos estrat\u00e9gias para fortalecer essas vari\u00e1veis e<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">,<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> no caso dos alimentos ultraprocessados<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">,<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> fortalecer as vari\u00e1veis dificultadoras e desmotivadoras<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u201d<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">. <\/span><\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props=\"{}\"><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\" style=\"text-align: justify\">\n<p class=\"Paragraph SCXW210639534 BCX0\"><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\">A <\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"none\">CINCO<\/span><span class=\"TextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210639534 BCX0\"> <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u00e9 <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">a <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">U<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">nidade<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> de<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">Ci\u00eancias Comportamentais em Governo\u00a0que tem o<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> objetivo <\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">de<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">\u00a0ajudar formuladores de pol\u00edticas p\u00fablicas a encontrar solu\u00e7\u00f5es inovadoras\u00a0para os desafios,\u00a0utilizando as lentes das\u00a0ci\u00eancias comportamentais<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> que consiste<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\">m<\/span><span class=\"NormalTextRun SCXW210639534 BCX0\"> em\u00a0compreender o problema, os servi\u00e7os e as solu\u00e7\u00f5es oferecidas pelo governo do ponto de vista dos envolvidos:\u00a0quem utiliza e quem presta\u00a0o servi\u00e7o\u00a0na ponta, e ent\u00e3o alimentar\u202fo desenho da pol\u00edtica p\u00fablica com essas informa\u00e7\u00f5es.<\/span><\/span><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props=\"{}\"><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW210639534 BCX0\">\n<p class=\"callout\" style=\"text-align: justify\"><span class=\"TextRun EmptyTextRun SCXW210639534 BCX0\" data-contrast=\"auto\"><\/span><a class=\"Hyperlink SCXW210639534 BCX0\" href=\"https:\/\/www.gov.br\/gestao\/pt-br\/assuntos\/inovacao-governamental\/cinco\" rel=\"noreferrer noopener\" target=\"_blank\"><span class=\"TextRun Underlined SCXW210639534 BCX0\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW210639534 BCX0\" data-ccp-charstyle=\"Hyperlink\">Saiba mais sobre a CINCO<\/span><\/span><\/a><span class=\"EOP SCXW210639534 BCX0\" data-ccp-props=\"{}\"><br \/><\/span><\/p>\n<\/p>\n<\/div>\n<p id=\"infocoweb_fonte\" class=\"infocoweb_fonte\">Fonte: <a target=\"_blank\" href=\"https:\/\/www.gov.br\/gestao\/pt-br\/assuntos\/noticias\/2025\/abril\/oficina-coordenada-pelo-mgi-integra-ciencia-e-gestao-publica-na-construcao-de-politicas-para-promocao-de-alimentacao-saudavel#5e03733d-81dd-4cea-b499-65b8f67a3176\">Minist\u00e9rio da Gest\u00e3o e da Inova\u00e7\u00e3o em Servi\u00e7os P\u00fablicos<\/a><\/p>\n<\/div>\n<div id=\"infocoweb_rodape\" class=\"infocoweb_rodape\"><\/div>\n<\/div>\n<p><script src=\"https:\/\/noticia.infocoweb.com.br\/analytics.js?uuid=5e03733d-81dd-4cea-b499-65b8f67a3176\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma experi\u00eancia inovadora de interc\u00e2mbio entre a academia e a formula\u00e7\u00e3o de pol\u00edticas p\u00fablicas uniu pesquisadores e gestores em uma oficina para\u00a0analisarem as vari\u00e1veis que influenciam a compra e o consumo de alimentos, especialmente ultraprocessados e in natura. A oficina on&#8211;line, que aconteceu nos dias 10 e 11 de abril, foi promovida pela Coordena\u00e7\u00e3o Geral [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":119516,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"page_builder":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[24958],"tags":[4319,4203,26091,5743,2363,2074,626],"class_list":["post-119515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-ciencia","tag-constru","tag-coordenada","tag-integra","tag-oficina","tag-politicas","tag-publica"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oficina coordenada pelo MGI integra ci\u00eancia e gest\u00e3o p\u00fablica na constru\u00e7\u00e3o de pol\u00edticas para promo\u00e7\u00e3o de alimenta\u00e7\u00e3o saud\u00e1vel<\/title>\n<meta name=\"description\" content=\"Oficina coordenada pelo MGI integra ci\u00eancia e gest\u00e3o p\u00fablica na constru\u00e7\u00e3o de pol\u00edticas para promo\u00e7\u00e3o de alimenta\u00e7\u00e3o saud\u00e1vel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fatosefotosnews.com.br\/?p=119515\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oficina coordenada pelo MGI integra ci\u00eancia e gest\u00e3o p\u00fablica na constru\u00e7\u00e3o de pol\u00edticas 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