{"id":26376,"date":"2023-04-05T13:17:22","date_gmt":"2023-04-05T16:17:22","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/?p=26376"},"modified":"2023-04-05T13:17:25","modified_gmt":"2023-04-05T16:17:25","slug":"inteligencia-artificial-pode-ajudar-na-retencao-de-alunos","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=26376","title":{"rendered":"Intelig\u00eancia Artificial pode ajudar na reten\u00e7\u00e3o de alunos"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Segundo plataforma Mkt4Edu, tecnologia antecipa tend\u00eancia e ajuda a reduzir \u00edndices de evas\u00e3o nas institui\u00e7\u00f5es de ensino<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"javascript:void(0)\"><\/a>\u00a0Foto: Divulga\u00e7\u00e3o\/Embratel<a href=\"javascript:void(0)\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O uso da&nbsp;<a href=\"https:\/\/proximonivel.embratel.com.br\/projetos-de-inteligencia-artificial-precisam-ser-mais-inteligentes\/\">Intelig\u00eancia Artificial (IA)<\/a>&nbsp;n\u00e3o s\u00f3 \u00e9 realidade no cen\u00e1rio educacional como \u00e9 fundamental para uma estrat\u00e9gia eficaz de reten\u00e7\u00e3o de alunos e uma boa experi\u00eancia do cliente.&nbsp;<a href=\"https:\/\/www.mkt4edu.com\/blog\/inteligencia-artificial-e-sua-ajuda-na-retencao-de-alunos\">Essa \u00e9 a avalia\u00e7\u00e3o da plataforma MkT4Edu<\/a>, especializada em educa\u00e7\u00e3o. A mat\u00e9ria publicada no site da empresa explica o porqu\u00ea da afirma\u00e7\u00e3o e mostra op\u00e7\u00f5es de combate \u00e0 evas\u00e3o de alunos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a plataforma, a IA pode ajudar na reten\u00e7\u00e3o ao permitir que processos antes feitos por humanos sejam realizados por m\u00e1quinas, otimizando o seu tempo e automatizando o fluxo. \u201cDe forma mais pr\u00e1tica, a m\u00e1quina vai executar tarefas e, de acordo com os dados recebidos, pode aperfei\u00e7oar suas t\u00e1ticas\u201d, cita o material da Mkt4Edu, no artigo assinado por Renan Andrade.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IA antecipa tend\u00eancias de comportamento<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/proximonivel.embratel.com.br\/wp-content\/uploads\/2023\/01\/inteligencia-artificial-retencao-de-alunos.jpg\" alt=\"\" class=\"wp-image-14255\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para ele, a IA pode antecipar cen\u00e1rios e possibilitar a constru\u00e7\u00e3o de uma estrat\u00e9gia mais assertiva. O processo envolve an\u00e1lises preditivas dos dados dos alunos que j\u00e1 est\u00e3o matriculados, tornando poss\u00edvel a identifica\u00e7\u00e3o dos estudantes que est\u00e3o mais dispersos com os conte\u00fados da institui\u00e7\u00e3o. \u201cDessa forma, voc\u00ea se antecipa e pode elaborar conte\u00fados estrat\u00e9gicos que voltem a atrair e alcan\u00e7ar esses alunos\u201d, avalia Andrade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro recurso da IA \u00e9 a possibilidade de identifica\u00e7\u00e3o de padr\u00f5es de comportamento do aluno e a an\u00e1lise das suas a\u00e7\u00f5es. Nesse ponto, com a antecipa\u00e7\u00e3o do cen\u00e1rio, as institui\u00e7\u00f5es de ensino conseguem identificar a tempo tal situa\u00e7\u00e3o e podem construir uma nova estrat\u00e9gia que evite a evas\u00e3o desse estudante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A IA tamb\u00e9m permite a cria\u00e7\u00e3o de um relacionamento mais eficiente com os alunos, por meio da personaliza\u00e7\u00e3o do contato.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte: Embratel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O uso da Intelig\u00eancia Artificial (IA) n\u00e3o s\u00f3 \u00e9 realidade no cen\u00e1rio educacional como \u00e9 fundamental para uma estrat\u00e9gia eficaz de reten\u00e7\u00e3o de alunos e uma boa experi\u00eancia do cliente.<\/p>\n","protected":false},"author":1,"featured_media":26377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"page_builder":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[167],"tags":[267,6607,202],"class_list":["post-26376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","tag-educacao","tag-inteligencia-artificial","tag-tecnologia"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- 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