{"id":60011,"date":"2023-11-09T15:47:45","date_gmt":"2023-11-09T18:47:45","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/vanessa-gordilho-leva-vibra-para-o-spfw\/"},"modified":"2023-11-09T15:47:45","modified_gmt":"2023-11-09T18:47:45","slug":"vanessa-gordilho-leva-vibra-para-o-spfw","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=60011","title":{"rendered":"Vanessa Gordilho leva Vibra para o SPFW"},"content":{"rendered":"

<\/p>\n

\n
\n
\"Vanessa <\/div>
Divulga\u00e7\u00e3o<\/cite> <\/p>\n
Vanessa Gordilho, vice-presidente de Neg\u00f3cios, Produtos e Marketing da Vibra<\/div>\n<\/figcaption><\/figure>\n<\/p>\n<\/div>\n

O olhar feminino sobre os neg\u00f3cios, \u00e0s vezes, faz toda a diferen\u00e7a. \u00c9 o que se pode dizer da gest\u00e3o de Vanessa Gordilho, vice-presidente de Neg\u00f3cios, Produtos e Marketing da Vibra, que conseguiu levar a empresa para o S\u00e3o Paulo Fashion Week, unindo moda e energia numa parceria in\u00e9dita. <\/p>\n

“Sou nova na Vibra, estou h\u00e1 oito meses aqui, e me deparei com um mundo totalmente masculino”, admite Vanessa, que teve de se adaptar, aprender e, aos poucos, trazer a moda para jogo. <\/p>\n

A Vibra era uma empresa da Petrobr\u00e1s, que hoje tem vida pr\u00f3pria, com mais de 8.300 postos Petrobr\u00e1s, presente em 2 mil munic\u00edpios, numa opera\u00e7\u00e3o gigantesca de distribui\u00e7\u00e3o de combust\u00edvel.<\/p>\n

Para Vanessa, o lado do consumidor n\u00e3o \u00e9 s\u00f3 masculino e ela queria chegar a um p\u00fablico mais diverso, por isso o olhar para a semana de moda. “Estamos no evento com a gasolina p\u00f3dio carbono neutro, \u00faniva que tem emiss\u00e3o de carbono neutralizada”, explica. A marca tamb\u00e9m fechou com embaixadores, como Chay Sued, Paulo Lessa e a apresentadora Kenya Sade. A ideia \u00e9 que eles tragam esse lifestyle para o evento. “Acreditamos que o SPFW \u00e9 o evento perfeito para mostrarmos que a Podium \u00e9 a gasolina que combina com o seu estilo de vida sustent\u00e1vel”, afirma Vanessa. <\/p>\n

Com 25 anos, o SPFW \u00e9 um evento que articula o mundo da moda com diversas redes criativas, ao mesmo tempo que promove desenvolvimento econ\u00f4mico, inclus\u00e3o, desconstru\u00e7\u00e3o de padr\u00f5es e reflex\u00f5es sobre sustentabilidade. Desde 2006, o evento neutraliza suas emiss\u00f5es de carbono, tornando-se a primeira semana de moda carbon free do mundo. <\/p>\n

Saiba mais sobre moda, beleza e relacionamento. Confira as not\u00edcias do iG Delas!<\/a> <\/p>\n

Fonte: Mulher<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Divulga\u00e7\u00e3o Vanessa Gordilho, vice-presidente de Neg\u00f3cios, Produtos e Marketing da Vibra O olhar feminino sobre os neg\u00f3cios, \u00e0s vezes, faz toda a diferen\u00e7a. \u00c9 o que se pode dizer da gest\u00e3o de Vanessa Gordilho, vice-presidente de Neg\u00f3cios, Produtos e Marketing da Vibra, que conseguiu levar a empresa para o S\u00e3o Paulo Fashion Week, unindo moda […]<\/p>\n","protected":false},"author":5,"featured_media":60012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"page_builder":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[16100,3335,16101],"class_list":["post-60011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento","tag-gordilho","tag-vanessa","tag-vibra"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[5],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"\nVanessa 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