{"id":61395,"date":"2023-11-18T13:16:54","date_gmt":"2023-11-18T16:16:54","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/com-inflacao-menor-comercio-espera-recorde-de-vendas-na-black-friday\/"},"modified":"2023-11-18T13:16:54","modified_gmt":"2023-11-18T16:16:54","slug":"com-inflacao-menor-comercio-espera-recorde-de-vendas-na-black-friday","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=61395","title":{"rendered":"Com infla\u00e7\u00e3o menor, com\u00e9rcio espera recorde de vendas na Black Friday"},"content":{"rendered":"

O com\u00e9rcio brasileiro est\u00e1 otimista em rela\u00e7\u00e3o \u00e0s vendas da Black Friday, na pr\u00f3xima sexta-feira (24). A estimativa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC) \u00e9 de um faturamento de R$ 4,64 bilh\u00f5es, o que significa 4,3% a mais que em 2022. Se a previs\u00e3o de concretizar, ser\u00e1 o maior volume de vendas para a data, trazida para o Brasil em 2010.\u00a0<\/p>\n

Um levantamento da CNC mostra que os segmentos de eletroeletr\u00f4nicos e utilidades dom\u00e9sticas (R$ 1,28 bilh\u00e3o) e de m\u00f3veis e eletrodom\u00e9sticos (R$ 1,05 bilh\u00e3o) dever\u00e3o responder por quase metade (48%) da movimenta\u00e7\u00e3o financeira prevista. Na sequ\u00eancia, se destacam os ramos de hiper e supermercados (R$ 1,02 bilh\u00e3o) e de vestu\u00e1rio, cal\u00e7ados e acess\u00f3rios (R$ 0,73 bilh\u00e3o).\u00a0<\/p>\n

Infla\u00e7\u00e3o\u00a0<\/h2>\n

A desacelera\u00e7\u00e3o da infla\u00e7\u00e3o \u00e9 um dos fatores que devem impulsionar as vendas, segundo a CNC. No ano passado, de acordo com a pesquisa, os pre\u00e7os livres da economia acumulavam alta de 9,7%. Este ano, a varia\u00e7\u00e3o \u00e9 de 3%. \u00a0<\/p>\n

A valoriza\u00e7\u00e3o de 7,5% do real ante o d\u00f3lar \u00e9 outro fator positivo, pois contribuiu para estrat\u00e9gias mais agressivas de pre\u00e7os por parte dos varejistas. \u00a0<\/p>\n

Os cortes recentes na taxa b\u00e1sica de juros por parte do Banco Central<\/a>, que favorecem o cr\u00e9dito, representam outro motivador para as compras, principalmente de bens dur\u00e1veis – geladeira, televis\u00e3o e celular. \u00a0<\/p>\n

\u201cO in\u00edcio da flexibiliza\u00e7\u00e3o da pol\u00edtica monet\u00e1ria a partir de agosto tende a distensionar o mercado de cr\u00e9dito em um evento caracterizado por um volume de vendas relativamente maior de bens dur\u00e1veis \u2013 tradicionalmente mais dependentes das condi\u00e7\u00f5es de cr\u00e9dito\u201d, argumenta o economista da CNC, Fabio Bentes, respons\u00e1vel pelo levantamento. \u00a0<\/p>\n

Produtos\u00a0<\/h2>\n

A pesquisa indicou quais produtos est\u00e3o sendo mais procurados pelos consumidores na internet nos \u00faltimos 30 dias. Na semana em que o pa\u00eds enfrenta uma onda de calor, n\u00e3o chega a ser surpresa a presen\u00e7a de aparelho de ar condicionado no topo. As buscas cresceram 177%.<\/p>\n

Com muita gente procurando, o efeito negativo \u00e9 que os aparelhos t\u00eam ficado mais caros nos \u00faltimos 40 dias, com alta de 2,9%. \u00a0<\/p>\n

Dos 10 itens monitorados pela CNC, apenas o ar-condicionado e o videogame (+7,9%) est\u00e3o apresentando pre\u00e7o maior na data que costuma ser associada a promo\u00e7\u00f5es. Na sequ\u00eancia, os bens mais procurados s\u00e3o televis\u00e3o e fog\u00e3o. Os dois t\u00eam apresentado queda nos pre\u00e7os: -1,5% e -2,7%, respectivamente.\u00a0<\/p>\n

Os produtos com maiores descontos m\u00e9dios s\u00e3o smartwatches (-12,4%), notebooks (-9,2%), fones de ouvido (-6,1%) e caixas de som (-5,6%). \u00a0<\/p>\n

Anos de crescimento\u00a0<\/h2>\n

Desde 2017 a Black Friday tem apresentado crescimento seguido no volume de vendas. Atualmente \u00e9 a quinta data mais favor\u00e1vel para o com\u00e9rcio, atr\u00e1s do Natal, Dia das M\u00e3es, Dia das Crian\u00e7as e Dia dos Pais. \u00a0<\/p>\n

A partir de 2020, o crescimento se mostrou mais intenso, por causa da intensifica\u00e7\u00e3o do com\u00e9rcio online. Al\u00e9m disso, a facilidade para consulta e a compara\u00e7\u00e3o de pre\u00e7os pela internet explicam o ganho de import\u00e2ncia da Black Friday no calend\u00e1rio nacional, segundo a CNC.\u00a0<\/p>\n

Cuidados<\/h2>\n

A Funda\u00e7\u00e3o de Prote\u00e7\u00e3o e Defesa do Consumidor (Procon- SP) divulgou orienta\u00e7\u00f5es aos consumidores para uma Black Friday mais segura. Confira as principais recomenda\u00e7\u00f5es:<\/p>\n

– Analisar, durante a promo\u00e7\u00e3o, as condi\u00e7\u00f5es de pagamento oferecidas, as taxas de juros cobradas e os prazos para quita\u00e7\u00e3o;
– Ponderar se a compra de determinado item, ainda que em valor promocional, cabe no bolso e n\u00e3o ir\u00e1 comprometer o or\u00e7amento;
– Verificar se o perfil ou o site possui reclama\u00e7\u00f5es (se n\u00e3o houver coment\u00e1rios, desconfie);
– Ter cuidado com pre\u00e7os baixos demais, que podem ser uma armadilha;
– Dar prefer\u00eancia a fornecedores que informem canais de atendimento, CNPJ<\/a> e endere\u00e7o f\u00edsico;
– Evitar clicar em links enviados por e-mail, WhatsApp ou mensagens, sem antes checar no canal oficial do fornecedor se aquela forma de contato est\u00e1 correta;
– Observar atentamente os dados da empresa em boletos, a titularidade de contas para dep\u00f3sito e outras informa\u00e7\u00f5es, que tamb\u00e9m ajudam o consumidor a identificar poss\u00edveis fraudes.<\/p>\n

Fonte: EBC Economia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O com\u00e9rcio brasileiro est\u00e1 otimista em rela\u00e7\u00e3o \u00e0s vendas da Black Friday, na pr\u00f3xima sexta-feira (24). A estimativa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC) \u00e9 de um faturamento de R$ 4,64 bilh\u00f5es, o que significa 4,3% a mais que em 2022. Se a previs\u00e3o de concretizar, ser\u00e1 o maior volume 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