{"id":71634,"date":"2024-01-28T08:30:02","date_gmt":"2024-01-28T11:30:02","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/carolina-gilberti-perspectivas-e-desafios-do-mercado-womentech\/"},"modified":"2024-01-28T08:30:02","modified_gmt":"2024-01-28T11:30:02","slug":"carolina-gilberti-perspectivas-e-desafios-do-mercado-womentech","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=71634","title":{"rendered":"Carolina Gilberti: Perspectivas e desafios do Mercado Womentech"},"content":{"rendered":"

<\/p>\n

\n
\n
\"Mercado <\/div>
FreePik<\/cite> <\/p>\n
Mercado Womentech: perspectivas e desafios para 2024<\/div>\n<\/figcaption><\/figure>\n<\/p>\n<\/div>\n

Mulheres ganham cada vez mais espa\u00e7o no mercado de trabalho, s\u00e3o destaque no empreendedorismo e t\u00eam conquistado cargos importantes em grandes empresas. Quando falamos em inova\u00e7\u00e3o, n\u00e3o \u00e9 diferente. Com a baixa da taxa Selic, Womentechs ganham for\u00e7a j\u00e1 que o cen\u00e1rio se torna bem mais atrativo para quem deseja ampliar sua carteira de investimentos.<\/p>\n

Diante disso, o ano de 2024 come\u00e7a com boas expectativas de melhora no segmento de investimentos de risco para o p\u00fablico feminino. Uma pesquisa da Boston Consulting Company aponta que startups com lideran\u00e7as femininas d\u00e3o mais retorno no d\u00f3lar investido do que aquelas que n\u00e3o possuem mulheres em sua funda\u00e7\u00e3o.<\/p>\n

Aprendizados em 2023<\/h3>\n

Antes de tudo, \u00e9 preciso pensar al\u00e9m da constru\u00e7\u00e3o de startups. O setor tem papel fundamental no letramento do mercado quando o assunto \u00e9 investimento-anjo. A ideia precisa ser fomentada para que haja aumento no n\u00famero de investidores. Segundo a Anjos do Brasil, o pa\u00eds tem hoje 7.963 investidores e apenas 10% s\u00e3o mulheres.<\/p>\n

Outro ponto importante a ser levado em considera\u00e7\u00e3o \u00e9 que, quando a economia retrai, h\u00e1 receio em investir em neg\u00f3cios iniciais que oferecem menos seguran\u00e7a. Com isso, startups em early stage ficam esquecidas e n\u00e3o s\u00e3o atendidas pelos investimentos. Ou seja, investidores tendem a olhar apenas para companhias mais promissoras.<\/p>\n

Entraves futuros<\/h3>\n

Apesar das boas expectativas, empresas nascentes fundadas por mulheres devem enfrentar desafios ao longo do ano. Um dos principais \u00e9 referente \u00e0 capta\u00e7\u00e3o de clientes.<\/p>\n

Uma pesquisa da U.S. VC Female Founders Dashboard by PitchBook mostra que o total de capital investido nas startups lideradas por mulheres diminuiu de 2,6% em 2019 para 2,1% em 2023. Os dados revelam que n\u00e3o h\u00e1 progress\u00e3o e, cada vez mais, iniciativas que fomentam mulheres s\u00e3o necess\u00e1rias. <\/p>\n

Fonte: Mulher<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

FreePik Mercado Womentech: perspectivas e desafios para 2024 Mulheres ganham cada vez mais espa\u00e7o no mercado de trabalho, s\u00e3o destaque no empreendedorismo e t\u00eam conquistado cargos importantes em grandes empresas. Quando falamos em inova\u00e7\u00e3o, n\u00e3o \u00e9 diferente. Com a baixa da taxa Selic, Womentechs ganham for\u00e7a j\u00e1 que o cen\u00e1rio se torna bem mais atrativo […]<\/p>\n","protected":false},"author":5,"featured_media":71635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"page_builder":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[3291,808,6841,1697,13637,2024],"class_list":["post-71634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento","tag-carolina","tag-desafios","tag-gilberti","tag-mercado","tag-perspectivas","tag-womentech"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[5],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"\nCarolina 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