{"id":84152,"date":"2024-04-23T20:03:45","date_gmt":"2024-04-23T23:03:45","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/internet-redefine-o-cenario-do-consumo-de-noticias-no-brasil\/"},"modified":"2024-04-23T20:03:45","modified_gmt":"2024-04-23T23:03:45","slug":"internet-redefine-o-cenario-do-consumo-de-noticias-no-brasil","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=84152","title":{"rendered":"Internet redefine o cen\u00e1rio do consumo de not\u00edcias no Brasil"},"content":{"rendered":"<p><meta name=\"robots\" content=\"noindex\"><mreta name=\"googlebot\" content=\"noindex\"><\/p>\n<div class=\"Noticia_Foto fato\">\n<figure class=\"foto-legenda\" style=\"position: relative\">\n<div class=\"foto-legenda-img\"> <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.statig.com.br\/bancodeimagens\/e3\/nv\/n4\/e3nvn463taiip0lfmxzoqzmu4.jpg\" width=\"906\" height=\"509\" alt=\"Internet redefine o cen\u00e1rio do consumo de not\u00edcias no Brasil\" title=\"Internet redefine o cen\u00e1rio do consumo de not\u00edcias no Brasil\"> <\/div><figcaption class=\"foto-legenda-citacao\"> <cite>FreePik<\/cite> <\/p>\n<div class=\"foto-legenda-citacao-text\">Internet redefine o cen\u00e1rio do consumo de not\u00edcias no Brasil<\/div>\n<\/figcaption><\/figure>\n<\/p>\n<\/div>\n<p class=\"\"> <br data-mce-bogus=\"1\"> <\/p>\n<p>Numa mudan\u00e7a din\u00e2mica, o cen\u00e1rio do consumo de not\u00edcias no Brasil est\u00e1 evoluindo rapidamente, impulsionado pelo amplo acesso \u00e0 internet e pelas mudan\u00e7as nos h\u00e1bitos de consumo de informa\u00e7\u00e3o da popula\u00e7\u00e3o. Cada vez mais, os brasileiros buscam se manter informados por meio de canais digitais, com destaque para portais de not\u00edcias e plataformas de m\u00eddia social.<\/p>\n<p>&#8220;79% dos brasileiros agora recorrem a fontes online para not\u00edcias, superando a televis\u00e3o pela primeira vez como o principal meio de acesso \u00e0s not\u00edcias&#8221;, revela Fabricio Vieira, CEO da Lenium, citando uma pesquisa do Datafolha de 2023.<\/p>\n<p>Com 79% dos brasileiros confiando em fontes online para not\u00edcias, a internet tornou-se o destino principal para informa\u00e7\u00f5es, marcando uma mudan\u00e7a significativa nos padr\u00f5es de consumo de m\u00eddia. A facilidade de cria\u00e7\u00e3o de sites aliada \u00e0 demanda por informa\u00e7\u00f5es locais impulsionou o crescimento dos portais de not\u00edcias regionais, atendendo \u00e0s necessidades espec\u00edficas de cada comunidade.<\/p>\n<p>O mercado de portais de not\u00edcias est\u00e1 passando por uma transforma\u00e7\u00e3o com o surgimento de modelos de neg\u00f3cios inovadores, como assinaturas, conte\u00fado patrocinado e publicidade direcionada, visando garantir a sustentabilidade financeira dos ve\u00edculos de comunica\u00e7\u00e3o. Passando mais de 9 horas por dia online, o brasileiro m\u00e9dio dedica 3 horas e 23 minutos ao consumo de conte\u00fado online, com 42 minutos dedicados ao consumo de not\u00edcias.<\/p>\n<p>Fabricio, CEO da Lenium, ressalta ainda que os temas de not\u00edcias locais e regionais representam 37% do total de consumo de not\u00edcias. \u201cHoje os portais regionais t\u00eam uma import\u00e2ncia gigantesca, principalmente em fornecer informa\u00e7\u00f5es personalizadas e relevantes para as comunidades\u201d, pontua.<\/p>\n<p>As not\u00edcias s\u00e3o acessadas por meio de v\u00e1rias plataformas, incluindo sites de not\u00edcias (76%), m\u00eddias sociais (76%) e aplicativos de mensagens (61%), destacando a necessidade de os portais de not\u00edcias adotarem uma estrat\u00e9gia multicanal para alcan\u00e7ar seu p\u00fablico.<\/p>\n<p>Discernir entre not\u00edcias reais e falsas continua sendo um desafio significativo para os consumidores brasileiros de not\u00edcias online, com apenas 42% expressando confian\u00e7a nas not\u00edcias que consomem. Isso enfatiza a necessidade de portais regionais comprometidos com a precis\u00e3o e qualidade do jornalismo.<\/p>\n<h3>Startups brasileiras<\/h3>\n<p>A startup brasileira, Lenium surge como uma solu\u00e7\u00e3o inovadora para os desafios enfrentados pelo mercado de portais de not\u00edcias regionais no Brasil. A plataforma oferece uma solu\u00e7\u00e3o abrangente para a cria\u00e7\u00e3o, gerenciamento e monetiza\u00e7\u00e3o de portais de not\u00edcias, adaptada \u00e0 realidade do p\u00fablico brasileiro.<\/p>\n<p>A Lenium oferece uma ampla variedade de temas de portais prontos e personalizados, adaptados \u00e0 cultura e identidade visual do p\u00fablico regional. Segundo Fabr\u00edcio, a plataforma \u00e9 intuitiva e acess\u00edvel, permitindo que qualquer pessoa, mesmo sem experi\u00eancia t\u00e9cnica, crie e gerencie seu portal de not\u00edcias.<\/p>\n<p>A Lenium fornece ferramentas completas para gerenciamento de conte\u00fado, edi\u00e7\u00e3o de textos, publica\u00e7\u00e3o de not\u00edcias, integra\u00e7\u00e3o com m\u00eddias sociais e an\u00e1lise de dados, tudo projetado para atender \u00e0s necessidades dos portais regionais.<\/p>\n<p id=\"infocoweb_fonte\" class=\"infocoweb_fonte\">Fonte: <a target=\"_blank\" href=\"http:\/\/ultimosegundo.ig.com.br\/colunas\/janiel-kempers\/2024-04-23\/internet-redefine-cenario-consumo-noticias-brasil.html#767a09ee-5661-4dcf-8aee-cce770725d16\" rel=\"noopener\">Nacional<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FreePik Internet redefine o cen\u00e1rio do consumo de not\u00edcias no Brasil Numa mudan\u00e7a din\u00e2mica, o cen\u00e1rio do consumo de not\u00edcias no Brasil est\u00e1 evoluindo rapidamente, impulsionado pelo amplo acesso \u00e0 internet e pelas mudan\u00e7as nos h\u00e1bitos de consumo de informa\u00e7\u00e3o da popula\u00e7\u00e3o. Cada vez mais, os brasileiros buscam se manter informados por meio de canais [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":84153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"page_builder":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[167],"tags":[179,3840,1948,3782,2182,20311],"class_list":["post-84152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","tag-brasil","tag-cenario","tag-consumo","tag-internet","tag-noticias","tag-redefine"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[5],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- 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