{"id":85914,"date":"2024-05-07T12:34:07","date_gmt":"2024-05-07T15:34:07","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/em-acao-exclusiva-natura-enaltece-o-valor-da-amazonia-na-capa-da-forbes-brasil\/"},"modified":"2024-12-02T10:28:34","modified_gmt":"2024-12-02T13:28:34","slug":"em-acao-exclusiva-natura-enaltece-o-valor-da-amazonia-na-capa-da-forbes-brasil","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=85914","title":{"rendered":"Em a\u00e7\u00e3o exclusiva, Natura enaltece o valor da Amaz\u00f4nia na capa da Forbes Brasil"},"content":{"rendered":"

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\"Em <\/div>
Adnews<\/cite> <\/p>\n
Em a\u00e7\u00e3o exclusiva, Natura enaltece o valor da Amaz\u00f4nia na capa da Forbes Brasil<\/div>\n<\/figcaption><\/figure>\n<\/p>\n<\/div>\n

\u2018Voc\u00eas sabiam que uma brasileira est\u00e1 no topo da lista dos bilion\u00e1rios do mundo? Fique de olho na pr\u00f3xima edi\u00e7\u00e3o e descubra quem ela \u00e9\u2019. Com essa frase, a Natura<\/strong> <\/span> <\/a> , em parceria com a ag\u00eancia Africa<\/strong> <\/a> <\/span> e a Forbes Brasil<\/a> <\/strong> <\/span> , lan\u00e7aram uma a\u00e7\u00e3o in\u00e9dita e exclusiva com uma contracapa em edi\u00e7\u00f5es direcionadas a um mailing selecionado de CLevels ressaltando os US$317 bilh\u00f5es em valor de recursos naturais da Amaz\u00f4nia brasileira.<\/p>\n

A cren\u00e7a de que desenvolvimento econ\u00f4mico e conserva\u00e7\u00e3o da floresta s\u00e3o conceitos opostos \u00e9 uma ideia difundida n\u00e3o s\u00f3 no Brasil, mas em v\u00e1rias partes do mundo. No entanto, estudos como Changes in the Global Value of Ecosystems Service e o relat\u00f3rio do Banco Mundial mostram exatamente o contr\u00e1rio: a Amaz\u00f4nia gera mais riqueza em p\u00e9.<\/p>\n

O valor estimado da Floresta Amaz\u00f4nica, de acordo com as pesquisas, v\u00eam de riquezas como sua biodiversidade, que representa nada menos que 25% de toda a biodiversidade terrestre; vem dos \u201crios voadores\u201d, essenciais \u00e0 agricultura e \u00e0 gera\u00e7\u00e3o de energia; e dos incont\u00e1veis meios de subsist\u00eancia para popula\u00e7\u00f5es agroextrativistas.<\/p>\n

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\u201cEstamos muito orgulhosos da jornada que percorremos ao longo desses 55 anos de hist\u00f3ria. Em um dos principais marcos dessa trajet\u00f3ria est\u00e1 o nosso pioneirismo em bioinova\u00e7\u00e3o para desenvolver produtos de alta performance e que valorizam a biodiversidade amaz\u00f4nica. Estampar a capa de uma das maiores revistas de neg\u00f3cios do mundo com a incompar\u00e1vel riqueza da Amaz\u00f4nia, significa reafirmar esse nosso compromisso com a regenera\u00e7\u00e3o, a bioeconomia e as comunidades locais, que \u00e9 evidenciado atrav\u00e9s da conserva\u00e7\u00e3o de mais de 2 milh\u00f5es de hectares de floresta e da gera\u00e7\u00e3o de renda para mais de 10 mil fam\u00edlias\u201d, afirma \u200b\u200bTatiana Ponce, CMO e head de Inova\u00e7\u00e3o global da Natura.<\/p>\n<\/blockquote>\n

Com parte de sua jornada dedicada \u00e0s pesquisas de bioativos, a Natura j\u00e1 desenvolveu 44 bioingredientes de maneira \u00e9tica e sustent\u00e1vel. Entre eles, o bioativo de tukum\u00e3, fruto que n\u00e3o tinha todo seu potencial aproveitado pelas ind\u00fastrias, incluindo a cosm\u00e9tica.<\/p>\n

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\u201cHoje, o tukum\u00e3 \u00e9 visto como ouro, uma fonte de prosperidade e empoderamento para n\u00f3s e nossas fam\u00edlias\u201d, conta uma das trabalhadoras da cooperativa extrativista do fruto.<\/p>\n<\/blockquote>\n

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Ver essa foto no Instagram<\/div>\n<\/p>\n<\/div>\n
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Uma publica\u00e7\u00e3o compartilhada por Ana Paula Padra\u0303o (@anapaulapadraooficial)<\/a> <\/p>\n<\/p>\n<\/div>\n<\/blockquote>\n

Acompanhe o Adnews no Instagram<\/a> <\/span> e LinkedIn<\/a> <\/span> . #WhereTransformationHappens<\/strong> <\/p>\n

The post Em a\u00e7\u00e3o exclusiva, Natura enaltece o valor da Amaz\u00f4nia na capa da Forbes Brasil<\/a> appeared first on ADNEWS<\/a> .<\/p>\n

Fonte: Nacional<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Adnews Em a\u00e7\u00e3o exclusiva, Natura enaltece o valor da Amaz\u00f4nia na capa da Forbes Brasil \u2018Voc\u00eas sabiam que uma brasileira est\u00e1 no topo da lista dos bilion\u00e1rios do mundo? Fique de olho na pr\u00f3xima edi\u00e7\u00e3o e descubra quem ela \u00e9\u2019. Com essa frase, a Natura , em parceria com a ag\u00eancia Africa e a Forbes […]<\/p>\n","protected":false},"author":5,"featured_media":85915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_themeisle_gutenberg_block_has_review":false,"page_builder":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[24361,167],"tags":[172,179,4144,4183,14680,12260,1416],"class_list":["post-85914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazonia","category-geral","tag-amazonia","tag-brasil","tag-enaltece","tag-exclusiva","tag-forbes","tag-natura","tag-valor"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[5,1],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"\nEm 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