{"id":93926,"date":"2024-06-19T19:29:50","date_gmt":"2024-06-19T22:29:50","guid":{"rendered":"https:\/\/www.fatosefotosnews.com.br\/procon-faz-consulta-sobre-uso-de-inteligencia-artificial-online\/"},"modified":"2024-06-19T19:29:50","modified_gmt":"2024-06-19T22:29:50","slug":"procon-faz-consulta-sobre-uso-de-inteligencia-artificial-online","status":"publish","type":"post","link":"https:\/\/www.fatosefotosnews.com.br\/?p=93926","title":{"rendered":"Procon faz consulta sobre uso de Intelig\u00eancia Artificial online"},"content":{"rendered":"

O Procon-SP lan\u00e7ou nesta semana\u00a0pesquisa para conhecer a percep\u00e7\u00e3o e opini\u00e3o do consumidor sobre o uso da Intelig\u00eancia Artificial (IA) nas compras on-line. Os resultados coletados ir\u00e3o nortear o desenvolvimento de atividades da \u00e1rea de estudos e pesquisas do Procon-SP, como materiais educativos, palestras e outras a\u00e7\u00f5es. A participa\u00e7\u00e3o pode ser pelo site<\/a>\u00a0ou pelas\u00a0redes sociais<\/a> do Procon-SP.<\/p>\n

A pesquisa consiste em um question\u00e1rio de 13 perguntas de m\u00faltipla escolha, no qual o visitante deve opinar sobre quest\u00f5es que envolvem o uso da IA durante as compras em lojas, sobre o uso da IA na coleta de dados e an\u00e1lise do comportamento do consumidor, se j\u00e1 identificou publicidade personalizada para o seu perfil e se j\u00e1 foi v\u00edtima de fraude ap\u00f3s a intera\u00e7\u00e3o com IA.<\/p>\n

\u201cCom o crescimento do e-commerce e a amplia\u00e7\u00e3o do uso de algoritmos e ferramentas baseadas em intelig\u00eancia artificial pelo com\u00e9rcio eletr\u00f4nico, o tema ganha cada vez mais import\u00e2ncia para os especialistas do \u00f3rg\u00e3o de defesa do consumidor, que, inclusive, possui comiss\u00f5es internas voltadas \u00e0 discuss\u00e3o de segmentos relacionados \u00e0 economia digital e suas varia\u00e7\u00f5es\u201d, diz o Procon-SP.<\/p>\n

Em setembro do ano passado o \u00f3rg\u00e3o j\u00e1 havia feito uma primeira sondagem sobre a\u00a0percep\u00e7\u00e3o do consumidor a respeito\u00a0do uso de IA nos Servi\u00e7os de Atendimento ao Cliente (SAC) das empresas.\u00a0A pesquisa teve o\u00a0objetivo de captar se o consumidor percebia que estava interagindo com IA ao entrar em contato com o SAC, saber qual a avalia\u00e7\u00e3o sobre o atendimento e se as intera\u00e7\u00f5es eram suficientes para atender\u00a0necessidades e expectativas.<\/p>\n

Fonte: EBC GERAL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O Procon-SP lan\u00e7ou nesta semana\u00a0pesquisa para conhecer a percep\u00e7\u00e3o e opini\u00e3o do consumidor sobre o uso da Intelig\u00eancia Artificial (IA) nas compras on-line. Os resultados coletados ir\u00e3o nortear o desenvolvimento de atividades da \u00e1rea de estudos e pesquisas do Procon-SP, como materiais educativos, palestras e outras a\u00e7\u00f5es. A participa\u00e7\u00e3o pode ser pelo site\u00a0ou pelas\u00a0redes sociais […]<\/p>\n","protected":false},"author":5,"featured_media":93927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"page_builder":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[167],"tags":[3581,537,3580,3086,1631,587],"class_list":["post-93926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","tag-artificial","tag-consulta","tag-inteligencia","tag-online","tag-procon","tag-sobre"],"acf":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[5],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"\nProcon 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